Natural State is a strategy agency specialising in place development, place economy, and sustainable economics. By implementing circular and local economic principles, we help develop lasting value creation at each location.

We specialise in

The Natural State Method

Thoughtful value development

The Natural State method helps you bring to life ideas for a future-oriented and aware market. It makes you ask questions about which values are present in your project, how they can be developed further, and how to secure optimal value creation going forward — for our nature, people, societies and markets.

The Natural State method and approach to global economics was published by Springer Nature in 2022 as a chapter in 'The Kyoto Post-COVID Manifesto For Global Economics: Confronting Our Shattered Society'.

Place Economy

The value of place

Natural State specialise in value-based and market-oriented place development. This means that early in projects, we define the total value and income potential of the place — where we first look at natural value, human value, and societal value, before defining market value and economic potential. We then develop a strategic plan on how to achieve these values over time.

The Economic Consequence of Awareness

“The theory of Natural State is introducing a less accurate but more meaningful economic language. The concept is based on a deep awareness of sustainability being a new driver in the world market, and a global need for a new economic measure and language describing other values than just the pure economic ones. You need to describe the human values, the societal values and the natural values as part of the market structure... The method makes it easier to unite, co-create and understand the values of our world today.”

Einar Kleppe Holthe, Founder

Methodology
Springer Nature article (2022)

Clients

We are very honoured to work with leaders and organisations that bring value to people, places and our planet.